Fresh from Riyadh Fashion Week- where it debuted its first Designer Wholesale Showroom, bringing together around 50 Saudi and international designers- Milan-based trade show White has announced the signing of a Memorandum of Understanding with the Saudi Fashion Commission. The collaboration is designed to make a significant contribution to the development of national talent and the enrichment of the Kingdom’s creative sector.
"We are delighted to announce the new agreement signed with the Saudi Fashion Commission, an entity of Saudi Arabia's Ministry of Culture," said Brenda Bellei, CEO of M.Seventy and The Circle Platform.sa (a Saudi legal entity), the two companies that respectively organise the White Milano and White Riyadh trade shows. "With our strong international experience in t