The pressure on new creative directors to reposition the luxury brands they represent within the sales market has taken a toll on the craftsmanship and quality of their pieces

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During the most recent runway shows of the Spring-Summer 2026 fashion weeks, several luxury brands sought that delicate balance between desire and profitability. However, some of them, such as Versace, Jean Paul Gaultier, and Pierre Cardin, risked the trivialization of their own legacy.

This, of course, is part of a personal opinion. And while for many, these collections might have been satisfactory, from a critical perspective and considering the costs at which these garments will surely go on sale, it is difficult to overlook certain creative and quality shortcomings.

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