The iPhone Air is Apple’s most audacious smartphone design in years, but that doesn’t seem to be moving the needle for customers, who have clearly put a premium on high-end cameras and battery life. According to a new report by Nikkei Asia published Wednesday, Apple will significantly cut production of the iPhone Air following disappointing sales, as customers appear to be lining up for the more traditional iPhone 17 and beefier iPhone 17 Pro.

Just how low is demand, exactly? According to Nikkei, which spoke to multiple sources briefed on the matter, Apple will slash iPhone Air production orders to nearly “end of production” levels. One supply chain manager said production orders, starting in November, will be “less than 10% of the volume compared with September.” Yikes .

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