Music plays a major role in building hype before a film’s release. A single chartbuster can completely change a movie’s fate, no matter its scale. These days, opening numbers depend as much on songs as on a star’s presence.

At the same time, audience taste in music has evolved. They now expect fresh sounds and trendier compositions. To keep up, producers are on the lookout for new and talented composers who can deliver viral music. Many are even turning to musicians from other states for that reason.

Among them, Anirudh Ravichander has become a huge favorite among Telugu audiences. His Tamil chartbusters gave him a cult following, and now fans are urging Telugu producers to bring him onboard. With demand soaring, Anirudh’s remuneration has gone up, and producers still don’t mind paying,

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