In celebration of the Jordan Brand’s new Fall/Winter 2025 collection, Coldest in The Game, the brand partnered with creative curator Youssouf Fofana on a project called The Scout’s Trip – a unique expedition to Kenya that brought together creative talents from Europe, the Middle East, North Africa, North America, and Kenya to share experiences, conversations, creativity, and sport.

Among the curated collective was Kenya-based skate group Girl Skate Nairobi – a group of young women using skateboarding to build community and challenge gender norms within Kenya's urban culture – and Nairobi streetwear collective Studio18. From France, creative chef Zoumana Meite and fashion designer Maï Jarach joined, both part of Youssouf Fofana's Union de la Jeunesse Internationale sponsorship program. Add

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