The Indian government has proposed amendments to the IT Rules, 2021, to address the growing threat of AI-generated deepfakes and synthetic media. The draft mandates clear labelling, traceability, and metadata embedding for such content, with stricter obligations for large social media platforms.

New Delhi: The government on Wednesday proposed changes to IT rules, mandating the clear labelling of AI-generated content and increasing the accountability of large platforms like Facebook and YouTube for verifying and flagging synthetic information to curb user harm from deepfakes and misinformation.

The IT Ministry noted that deepfake audio, videos and synthetic media going viral on social platforms have demonstrated the potential of generative AI to create “convincing falsehoods”, where

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