The image of Claudia Winkleman sitting astride a black steed, her face covered in a black veil, wearing a white ruffled shirt under a black jacket, has fast become one of this year’s most powerful fashion moments – and it’s one of her most iconic looks since The Traitors first aired. Just as the show’s audience (9.2 million and counting) wait on tenterhooks for the next twist in TV’s murderous game of wits, which launched with a star-studded cast earlier this month, they also eagerly anticipate the next ensemble in the host’s dramatically fabulous wardrobe.
It’s the work of one woman: the stylist Sinead McKeefry, who’s been working with Claudia for 20 years and whose fame has grown as much as the programme’s viewership. Given that her client is one of the busiest prime-time TV pre

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