Evoke Experiences began by transforming the barren Rann of Kutch into a thriving festival destination. What inspired you to reimagine hospitality in such unconventional terrains?

The Rann of Kutch inspired us because it represented a possibility where others saw emptiness. We wanted to prove that hospitality isn’t confined to conventional resorts or cities; it can celebrate the soul of a landscape. By creating experiences in such terrains, we aimed to bring people closer to India’s natural beauty, culture, and resilience, while ensuring that local communities benefit and the ecosystem remains protected. Our vision has always been to turn destinations into stories worth living, not just places to visit.

From tent cities in deserts to retreats in forests and archaeological sites, Evoke has

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