Meet Vividh, The Kurta Guy. He can't pose but can fill water bottles really well and is the Chief Dosa Inspector at Dosa Authority Of India .

Apart from creating content on Instagram, he is also a "satirist and storyteller". Quiz him about how many kurta s he owns, and he quips, "I lost my count after 100. But I get at least 2-3 kurta s stitched every month now."

For Vividh's family and friends, content creation is not exactly a 'regular job'. Hence, initially when he started off, they weren't sure what to make of his profession. However, once money started coming in, it felt more real to everyone. But, till date, his parents still don't quite get why brands pay him to make videos. "I think that's part of the charm of this journey," he laughs as he reveals some secrets of content c

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