What’s the going rate for James Bond ‘s license to kill? Well, Amazon MGM paid $20 million for creative control of the 007 franchise.

Earlier this year, Bond’s long-time producers Michael G. Wilson and Barbara Broccoli stepped back and ceded creative control to Amazon MGM. The three entities, Wilson, Broccoli and Amazon MGM, formed a joint venture to house the intellectual property rights while allowing all three to remain co-owners of the property.

A recent earnings report for Wilson and Broccoli’s company Eon Productions revealed the cost of doing business. “On 20 February 2025, the company entered into an agreement for the sale of its interest in the Bond franchise, all associated assets as well as its subsidiary companies, B24 Limited and B25 Limited. The total consideration for th

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