The Buffalo Bills will host a parade in upstate New York to celebrate the premiere of the team's new Hallmark Channel Christmas movie, "Holiday Touchdown: A Bills Love Story."

The parade is scheduled to take place on Nov. 13 from 6:30 p.m. to 8 p.m in East Aurora, where part of the movie was filmed.

The movie cast and players will "parade" from a VIP reception to the Aurora Theatre for the premiere via Pine and Main Streets. T

he movie will then premiere on the Hallmark Channel on Nov. 22.

The Bills, NFL, Skydance Sports and Hallmark Media announced in March that they were working on "Holiday Touchdown: A Bills Love Story."

WATCH: Buffalo Bills to host a parade in East Aurora for Hallmark movie premiere Buffalo Bills to host a parade in East Aurora for Hallmark movie premiere

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