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Whether or not the name “King Kylie” rings any bells, you definitely know the archetype: Teal wig, latex dress, caked-on makeup, spidery faux lashes, and Cartier Love bangles stacked to the elbow. In 2015, the year Kylie Jenner launched the lip kit that broke the internet, the then-17-year-old dubbed herself King Kylie. Ten years, two children, and hundreds of millions of dollars later, that technicolor visage is back to haunt us, and the reason why isn’t as simple as just selling more makeup.

For those who haven’t been religiously keeping up with the reality star, this month she’s celebrating a decade of Kylie Cosmetics by throwing it back to where it all began—

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