Tariffs, ever-fiercer competition, waning consumer spend and a slew of other macroeconomic factors are affecting the beauty industry.

But during Beauty New York’s three-day extravaganza, you wouldn’t know it.

What kicked off with a celebratory gala Thursday before Beauty New York opened to ticketed consumers on Friday and Saturday saw a ton of footfall, and lots of celebration.

“Last year in New York City, beauty grew faster than overall total sales in the U.S. This is a tremendous opportunity and an amazing experience for us to show up,” said Liza Rapay, Beauty New York’s founder, at the event’s ribbon cutting on Friday. “Think of this as a platform. It’s our fashion week for beauty, we’re just beginning.”

More than 30 participating brands took over the center of the Oculus in a Sep

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