HBO Max is introduce a rating system to let subscribers provide direct feedback on TV shows and movies they like — or hate — in order to provide more personalized content recommendations.

It’s not a new concept: Back in 2001, Netflix launched a five-star ratings system for its DVD-by-mail service to help its algorithms figure out other titles you might be interested in. In 2017, the streamer scrapped its five-star ratings, replacing them with thumbs-up/thumbs-down buttons . In 2022 Netflix added a “two thumbs up” option to indicate content you really like. (YouTube introduced a five-star user ratings system in 2005, before shifting to its like/dislike buttons in 2010.)

Now HBO Max is adopting a content-ratings approach similar to Netflix’s current system. Starting Wednesday, HBO M

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