The Government of Alberta has invested $17 million over the last year into the tourism sector to not only create jobs but also economic prosperity in communities across the province.

As a result, the province says tourism is booming. Visitor spending increased to a record-breaking $14.4 billion in 2024, up 12 per cent from 2023.

The multi-million dollar investment through Travel Alberta is to continue driving growth in the sector by creating strategic partnerships and supporting product development.

“By investing in our communities and tourism operators across the province, we are empowering Albertans to showcase our bold province while also generating economic growth,” said Andrew Boitchenko, minister of tourism and sport. “These investments strengthen our reputation as one of the worl

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