Brent Cobb knows firsthand how the “Yellowstone Effect” can change a country artist’s career — and he’s more than happy to explain how it works.

With music featured on both Yellowstone and Landman , Cobb has seen the boost that comes from having a song placed on a hit Taylor Sheridan show.

For artists who don’t always land in the mainstream spotlight, it can be a game-changing moment.

A TV Boost You Can Feel

“They’ve been so good to me over there,” Cobb said of Sheridan’s team. “Andrea Von Foerster, [the music supervisor], she’s awesome.”

His music has been part of the Yellowstone universe since the very beginning . In fact, his version of “Let the Rain Come Down” was used in the pilot preview for Yellowstone , before the series even officially launched.

Cobb’s “I Ain’

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