Once Niche, Now Trend: How Protein Hit The Mainstream In India’s Snack Aisle

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In recent years, protein-rich snacks have quietly shifted from gym-bag niche to grocery-aisle staple in India. Bars, chips, and shakes once reserved for fitness enthusiasts are now finding their way into everyday snacking choices. As consumer habits evolve and wellness takes front stage, the lines between indulgence and nutrition are blurring and the protein trend is leading the charge.

India’s growing protein awareness

A decade ago, most Indians associated protein with athletes or bodybuilders. Today, awareness of its role in everyday health has grown rapidly. Nutrition surveys show that nearly 70% of Indians still consume less protein than recommended, but awareness campaigns and product innovation are narrowing that gap.

Government surveys and independent stu