The possibility of owning a hypercar is closer to fiction than reality for most drivers, and even the uber-wealthy can’t easily buy into the highly exclusive market.

No one knows how to generate customer buzz quite like luxury brands.

And while traditional fashion marques use exclusivity as their biggest selling point – with the likes of the Hermès Birkin bag developing a cult-like following – some car makers are looking to follow the same formula.

When you’re in the tax bracket to spend millions of dollars on a car, you’d expect to be able to buy any model you want. That might be true, unless you’re a player in the hypercar market.

Despite a plethora of luxury models populating the upper echelon of the industry, the hypercar field is exclusively reserved for the top 1 per cent – where

See Full Page