Alibaba launched a new AI chatbot assistant service on Thursday, refreshing its push into a consumer-facing space that is dominated by ByteDance and Tencent.

The Chinese e-commerce firm integrated the chat assistant into its Quark app, a platform that began as a browser but has been repositioned this year as Alibaba's flagship consumer application, with added artificial intelligence functions including search capabilities.

The new service, which is free to use, allows people to access a chatbot interface for conversations via text or voice, providing real-time information and services, the company said in a statement.

Alibaba's AI efforts on enterprise clients through its cloud services division. The latest move is another attempt to capture consumers in a market where the company has s

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