Trends come and go, but automakers need to stay ahead of the curve. They spend years developing new paint colors, materials and finishes to satisfy customers, marketers, goal-setting executives and product developers.

Brittany Moss, lead creative designer of the color, material and finish team at General Motors, told Newsweek that she is using social media and artificial intelligence (AI) to help inspire the colors of the future for the company.

“When you're seeing beautiful imagery - you're seeing it all over Instagram - you're seeing almost these extensive colors that didn't exist before, and then we're trying to recreate them in paint,” Moss said.

She’s using social media in conjunction with artificial intelligence. Moss explained that she is using AI to replace some social media

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