In a company’s early days, culture is forged through proximity—shared desks, late nights, and the push-and-pull of turning ideas into reality. Decisions happen on the fly, and everyone knows each other by name. But as you scale—especially as a remote-first organization—that sense of connection can quietly fade. Suddenly, you realize you can’t attend every onboarding, celebrate every milestone, or even recognize every face on a Zoom call.

That moment should give you pause. In fact, if it doesn’t, you’re missing a red flag.

At Appfire, we’ve gone from a small crew to nearly 800 people across multiple continents. Our remote-first approach lets people “work where they wake up,” but it also brings a new set of leadership challenges. In a world defined by volatility, uncertainty, complexity, a

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