BOSTON & NEW YORK -- NOBULL, the fast-growing athletic footwear brand and the National Hockey League (NHL ® ) today announced a multiyear U.S. partnership, naming NOBULL the Official Training Shoe of the NHL.

The new partnership, which begins immediately, connects two brands with a shared mindset of hard work, respect and determination. NOBULL will receive an array of exclusive marketing rights and designations connecting the NOBULL brand with the NHL and its fans through the NHL’s vast marketing, digital, and social media channels. The two organizations will also collaborate on original content and storytelling across both NHL and NOBULL platforms.

As part of the partnership, NOBULL will also provide training footwear to Players, Coaches, and staff at all 32 NHL Clubs – supporting th

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