New Delhi: The government is not seeking to control or restrict online content but rather to ensure transparency by requiring creators to label AI-generated content so that audiences can make informed choices, Electronics and IT Secretary S Krishnan said on Thursday.

The government proposed changes to IT rules on Wednesday, mandating the clear labelling of AI-generated content and increasing the accountability of large platforms, such as Facebook and YouTube, for verifying and flagging synthetic information to curb user harm from deepfakes and misinformation.

\"All that we are asking for is to label the content…You must put in a label which indicates whether a particular piece of content has been generated synthetically or not. We are not saying don't put it up, or don't do this and that

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