Syracuse, NY-- A few years ago, Sylvie Feldman didn’t know if she wanted to go to college.

Millions of people have watched the Syracuse University senior’s makeup videos on TikTok. But at the time, she didn’t know if her success would continue. She wasn’t signed to a big management company that could help support her.

“Learning about the business side of creating when it comes to contracts and taxes,” said Feldman, who has over 100,000 followers on TikTok. “I didn’t know any of that.”

SU is creating a new center for students just like her who want to become influencers, agents, podcasters and YouTubers.

The center is a joint project between the university’s communications and business schools. SU says it’s the first of its kind in the nation, focused on students who want to partici

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