When the Kia Syros and Skoda Kylaq were launched earlier this year, both models seemed destined for success. Positioned in the fiercely competitive sub-4 metre SUV space, they together garnered over 40,000 bookings, a strong start that had the industry buzzing. But nine months on, their trajectories couldn’t be more different. While the Kylaq continues to cruise smoothly, the Syros is rapidly losing momentum.
Sales data reviewed by FE shows that Skoda’s Kylaq has sold 34,588 units so far, maintaining a consistent monthly average of nearly 4,000 units. The Syros, meanwhile, has managed 25,978 units, but its month-on-month performance paints a troubling picture.
After peaking at 5,546 units in January, Syros sales have slipped almost every month: 5,425 in February, 5,015 in March, 4,00