Major League Soccer’s 30th regular season has featured strong and consistent fan engagement across viewership, attendance, digital, and social platforms – underscoring the league’s expanding presence across North America and the globe.

Driven by passionate supporters and the global appeal of stars like Lionel Messi and Son Heung-Min , MLS continues to deepen fan connection and strengthen its position worldwide.

Expanding viewership: Linear and streaming platforms

The 2025 MLS regular season drew broader viewership across every screen.

MLS averaged 3.7 million gross live match viewers per week across streaming and linear platforms – a 29% increase over 2024.

These gains highlight the league’s expanding footprint and leadership in shaping how modern fans experience live sports – whe

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