Beware of drip pricing! says Government. (Photo: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Department of Consumer Affairs warned consumers against 'Dark Pattern Drip Pricing' on E-commerce platforms on Thursday via a post on social media platform 'X'. 'Drip pricing' refers to hidden costs that accumulate in the end to cause a spike in the check out amount.

Authorities highlighted that customers can also check for the hidden price and the National Consumer Helpline offers a service to raise a complaint against platforms for these practices. The drip pricing inflates the final bill even after a discount.

"The deal looks great at first, but hidden charges at the end hike up the price — that’s Drip Pricing, a Dark Pattern!", the caption of the post read.

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