Marking the start of the 2025-2026 basketball season, Afterpay has joined forces with RHUDE, one of the few brands that has garnered co-signs from the league’s most influential players through sheer word of mouth — and the occasional tunnel walk. An exciting brand moment spotlighting RHUDE’s luxury-meets-street craftsmanship, the apparel launch will also provide consumers a unique foray into The Dropshop by Afterpay’s robust community of brands and independent creators. With early access to limited-edition merchandise and hard-to-snag designer drops, The Dropshop has become a leading destination for coveted fashion finds that highlight today’s rising designers.

Founded in 2015, Rhuigi Villaseñor’s RHUDE orbits a liminal space, where the aesthetics of luxury blend into the style codes of L

See Full Page