For all of us who grew up on Xbox, every recent decision Microsoft’s gaming brand has made these past two years has seemed nonsensical . The company has closed studios and hiked prices across the board, all while sending its once-exclusive games onto other platforms and leaving its hardware business to flounder . Finally, it all starts to make sense once you understand that Xbox has an anvil hanging over its head at all times. On that anvil reads a dreaded number: 30%.

Microsoft is reportedly mandating Xbox reach an industry-leading profit margin on everything its gaming brand does. In a report from Bloomberg , reporters Jason Schreier and Dina Bass claim Microsoft Chief Financial Officer Amy Hood set a mandate for 30% profit margins. The report, based on unnamed sources, cites indu

See Full Page