PARIS — Thai designer Fundao Baesakul has a radical view on why her namesake leather goods brand has to be a success.

“If I stopped the brand, it would mean I’m throwing my name away,” she told WWD.

So far, that’s not what she’s done.

Since its launch in 2020, the brand has been growing exponentially in its home country, opening four stores in Bangkok’s prominent malls, including one in Iconsiam and a flagship in Central Embassy. The brand also has one address in the Megabangna regional shopping complex next to the Thai capital’s Suvarnabhumi Airport.

A graduate in banking and finance in Bangkok, Baesakul went to Milan to study fashion management but made the leap to design by pursuing bag making at Arsutoria Milano. After cutting her teeth at Prada and Maison Margiela, she returned

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