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Walmart is betting big on its membership program. Nearly five years into its Walmart+ program , the retail giant has quietly built one of the most wide-ranging membership packages in the market — keeping the price flat at $98 a year (or $12.95/month) while stacking on benefits that extend well beyond grocery aisles.

The headline draw remains free delivery from local stores on orders over $35 1 , a service that has become a lifeline for shoppers looking to cut down on errands. In addition to fresh produce, members can get same-day drop-offs 2 on everything from kitchen gadgets to vitamins and electronics, with no delivery fee attached. Walmart

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