Rivian’s founder and CEO RJ Scaringe is taking on a new role at his company as part of a restructuring ahead of next year’s launch of the R2 SUV, which involves a layoff of more than 600 employees .
Scaringe told employees in an email on Thursday that he will be acting as Rivian’s chief marketing officer on an interim basis as the company searches for someone to fill that position for the first time. The head of Rivian’s “marketing experiences” team and the lead of the company’s creative studio will now report directly to Scaringe, according to a copy of the email obtained by TechCrunch.
It’s not clear how many direct reports Scaringe already has — a spokesperson declined to comment — though he told the Decoder podcast last year that it was a “large number.”
The cuts announced Thurs

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