Generative AI hasn't been around for long, but since its arrival, it's revolutionized the way many people use the internet. However, there is a roadblock in the way of more users adopting this technology. Simply put, we don't trust AI or the companies behind it, according to Deloitte's Connected Consumer Survey of 3,500 US consumers.

While more than half (53%) of those surveyed said they're either experimenting with or regularly using generative AI, even more (69%) said they worry innovation is happening too quickly and that tech companies aren't paying close enough attention to risks.

"Consumers are using AI more, they are paying for it more and, despite this, they are also increasingly concerned about the potential misuse and dangers of gen AI," Steve Fineberg, vice chair and US

See Full Page