K-pop giant Hybe is wading into the world of professional soccer.

The Korean entertainment company is teaming up with the Los Angeles Football Club to sponsor the first Audi 2025 MLS Cup Playoff home game, taking place at L.A.’s BMO Stadium on Oct. 29. The move marks Hybe’s first collaboration with MLS, saying it is a “celebration of the strong ties between L.A. and South Korea and the Korean influences that define L.A.’s cultural identity,” according to a release.

The entertainment company and LAFC is set to host fan activations during the playoff match at BMO Stadium to bring “the essence of K-pop” with Korean-inspired food. It will also feature a light show set to songs by Hybe artists; the company’s roster includes BTS, Seventeen, Le Sserafim, Enhypen, Katseye and many more popul

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