With under 10 weeks until Christmas, it’s time to turn your mind towards gift buying.

But if you’re struggling to think of what to buy the children in your life, look no further.

Every year, Amazon carries out its annual Playmakers program, which enlists eight children from the Starlight Children’s Foundation to test and review the retailer’s Top 100 Toy List.

These kids – dubbed the “world’s most qualified toy testers” – put every toy through its paces before giving their official stamp of approval.

And this year, they’ve been joined by iconic Purple Wiggle, John Pearce , Amazon’s latest Playmaker Ambassador.

So what do you need to know for 2025?

The trends

The toys in this year’s Top 100 Toy List have been grouped into six key trends including:

1. New-stalgia: bringing retro

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