The Brief

PHOENIX - In what is being called the "largest Christian church geofencing campaign in U.S. history," a newly-created firm is strategizing a massive digital marketing and outreach campaign on behalf of the Israeli government, and it’s targeting Christian churches and college campuses in four states, including Arizona.

Here's what to know.

What is geofencing?

Geofencing is a virtual perimeter surrounding a physical location, using tech like GPS or Wi-Fi to activate when a device like your smartphone enters or exits the area. That’s how it can be used for marketing ads like this pro-Israeli campaign.

Why are they launching the campaign?

The backstory:

Due to the Israel-Hamas conflict over the past two years, recent polling shows American evangelical support for Israel

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