After years of big boobs being the beauty standard, more women in Hollywood and beyond have decided the large breast implants they got for cosmetic reasons have lost their lustre.

Just last month, actor Alyssa Milano announced she was getting what’s commonly called an “explant” – ditching her breast implants and the emotional baggage associated with them.

It’s tempting to celebrate a wave of celebrity explants as a trend towards body acceptance, but the boob job isn’t going anywhere. Breast augmentation remains one of the most popular cosmetic surgeries among American women, with about 300,000 performed yearly. ( In Australia, it is about 20,000 a year .) But plastic surgeons say they’re seeing a steady rise in implant removals and smaller breast implants, a shift that mirrors broader

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