Advertising icon Piyush Pandey, Executive Chairman of Ogilvy India and creator of iconic campaigns like Fevicol, Cadbury, and “Abki Baar Modi Sarkar,” passed away at 70. A Padma Shri and CLIO Lifetime Achievement winner, he revolutionized Indian advertising with indigenous creativity

Mumbai: Advertising legend Piyush Pandey, who gave Indian advertising its distinct character, passed away at the age of 70 on Thursday. Filmmaker Hansal Mehta and musician Ehsaan Noorani mourned the loss of the trailblazer who shaped Indian advertising.

Hansal took to X and wrote: “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey. Ehsaan said Piyush Panday redefined creativity in advertising. Rest in Peace Piyush Pandey the man who redefined creativity in advertising and cr

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