The advertising world has been left reeling by the passing of Piyush Pandey, one of the country’s most iconic creative minds. Over four decades at Ogilvy and in Indian advertising, he inspired and mentored countless professionals, directly and indirectly. Social media has since been flooded with tributes from those who admired his storytelling genius, which helped brands connect with consumers for decades.

Sanjiv Mehta, L Catterton India executive chairman and former HUL CEO

“… Piyush was not just an emblem of creativity but a visionary who transformed Indian advertising, setting benchmarks that will inspire generations to come.

He had a gift for seeing the extraordinary in the ordinary, and it was this talent that enabled him to craft campaigns that resonated profoundly with audience

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