Pulse Candy from the DS Group has launched The Pulse of Festive Run: Chhath Edition, an interactive 3D runner game that combines traditional celebration with digital engagement. The campaign brings the rituals of Chhath Puja to life in a gamified format designed for Gen Z and digital-first users.

The game transforms the festival’s spiritual and cultural essence into a playful experience, inviting users to collect ritual items like sugarcane, fruits, and diyas while avoiding obstacles across a 3D ghat environment. Pulse candies appear as power-ups throughout the gameplay, adding a fun twist and reinforcing the brand’s presence. Each run concludes with a personalised festive greeting, allowing players to share their results on social media.

The Chhath Edition campaign runs from October 24

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