Electronic Arts (EA), one of the world’s largest game publishers, has announced a partnership with Stability AI, the company behind the open-source diffusion model Stable Diffusion. The collaboration aims to integrate generative AI tools directly into EA’s production workflows, potentially changing how AAA games are designed, built, and refined.

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AI joins the art department

For years, EA’s games have relied on AI in gameplay systems, like player movement, pathfinding, and adaptive difficulty. But this partnership signals a deeper integration: AI as a creative collaborator. The companies said

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