Mumbai, Oct 24 (PTI): Piyush Pandey, advertising industry legend who was behind a number of iconic campaigns, died in the early hours of Friday, his family said. He was 70.

His sister Ila Arun, an actor, said Pandey breathed his last at 5.50 am on Friday at a private hospital in Mumbai, where he was undergoing treatment for the last few days after complaining of respiratory complications.

"He was very fond of sports and used to describe our family as a team of 11, including nine siblings and our parents. Piyush was the naughtiest among all and the wittiest," Arun told PTI.

Pandey, who represented the Rajasthan cricket team in the Ranji Trophy, was behind a number of iconic campaigns, including those for brands such as Cadbury, Asian Paints, and Fevicol. He is credited to have advised o

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