Bata India has introduced its new festive range, The Brighter Moments collection, featuring creators and actors Kusha Kapila and Niharika NM. The campaign is part of Bata’s global Make Your Way initiative and is designed to appeal to a younger audience through modern styles that balance comfort with fashion.

The campaign celebrates individuality and cultural expression, showcasing footwear for both men and women. The women’s line features metallic mules and embellished heels, while the men’s range includes derbys and tan loafers, crafted for festive occasions that merge tradition with modernity.

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Badri Beriwal, chief strategy and business development officer, Bata India, said, “ Brighter Moments is not just a

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