“No one is safe” from the viral six-seven phenomenon “taking the younger generation by storm”. Certain page numbers in textbooks, homework questions, and maths answers are all off limits, just to avoid the inevitable parroting that follows.

The TikTok craze has baffled older audiences since the start of the year, but its use has recently exploded online, making it a global feature among young people. Parents and teachers are at a loss: is this yet another “completely meaningless” digital trend, said Fox News , or “so highbrow that it’s beyond comprehension”? Either way Gen Alpha has utterly “confused the masses” with this latest obsession.

‘Repetitive cycles of senselessness’

The ever-present meme is a “prime example of brain rot” among young people, said The Wall Street Journal . W

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