Did you know that the Greenville 200 at Greenville-Pickens Speedway in 1971 was the first NASCAR race to be televised live from beginning to end? In addition to bringing stock car racing to television, that moment in history also marked the beginning of NASCAR’s long-standing partnership with broadcasting. Television contributed to the sport becoming a Sunday ritual for millions of fans, from ABC’s Wide World of Sports to CBS’s iconic coverage of the Daytona 500.

Since then, a lot of things have changed. Today, the viewers aren’t merely lounging on their couches and using a remote control. Rather, they are scrolling, streaming, and viewing highlights whenever they want. A younger generation grows up in the streaming era. These changes have forced NASCAR to reconsider its fan relations str

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