In celebration of two decades of shaping contemporary culture, Hypebeast has teamed up with Michelob ULTRA for a special 20th anniversary collaboration, unveiling a custom varsity jacket that merges sport, style and legacy. Founded in 2005 by Kevin Ma as a blog dedicated to weekly sneaker drops, Hypebeast has evolved into a leading voice and a cultural incubator across fashion, sports, entertainment and music. To mark this special milestone, the 2002 beer purveyor and Hypebeast have co-created an heirloom letterman garment customized with graphic elements that pay homage to both brands' identities.

The jacket's striking red interior lining draws inspiration from Michelob ULTRA's banner logo, featuring an eye-catching mantra, "Superior is worth playing for," lettered along the hem. Meticul

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