Prominent film and TV industry figures, including Shah Rukh Khan, Amitabh Bachchan, Hansal Mehta, Smriti Irani, Vivek Oberoi, and others, paid tributes to veteran ad-filmmaker Piyush Pandey, remembering him as a "creative genius" and "one of India’s finest storytellers". Pandey, one of India's most celebrated advertising minds died on Friday morning at a private hospital in Mumbai. The 70-year-old was undergoing treatment for the last few days after complaining of respiratory complications.

Shah Rukh Khan wrote on his X account, "Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots." "A creative g

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