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There's just two months until Christmas Eve, and retailers are meeting a more cautious shopper with earlier offerings.

Most retailers won't report third-quarter results or updated holiday expectations until just before Thanksgiving, largely considered the sector's most important week of the year. By then, many shoppers will have already started checking off holiday shopping lists.

Amazon's October Prime Day sales event and competitors' ever-earlier Black Friday deals grab some portion of the holiday wallet share. The unofficial kickoff to the holiday shopping season comes as executives point to a bifurcation in consumer spending, with lower-income consumers feeling the strain on their budgets, an

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