Puma is reorganizing its direct-to-consumer business.

On Thursday, the German athletic company named Ronald Reijmers as vice president of global retail starting Nov. 1, a position in which he will oversee the development of the company’s full-price and outlet stores across the world. He will report to chief commercial officer Matthias Bäumer.

The move comes as Puma evolves its organizational set-up by splitting its DTC business into two dedicated global retail and global e-commerce focus areas. Erik Janshen, who previously oversaw both areas, has decided to leave Puma to take on new professional challenges outside of the company.

Puma said it will announce a new leadership for its global e-commerce channel in the coming weeks.

As for Reijmers, he joins Puma from Gymshark , where h

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