New Delhi, Oct 24 (IANS) To maintain a level-playing field in the Bihar Assembly election campaign, the ECI on Friday directed candidates and parties to clearly mention on videos and images if these are synthetically generated or AI-altered.

While advising them to use such content responsibly, the poll panel emphasised the need for strict compliance by all political parties with the due diligence obligations and content-related responsibilities prescribed under the IT Rules, 2021, to ensure a fair and transparent electoral process.

To guard against deep fakes, the ECI advised parties and candidates that no content shall be published or forwarded which is unlawful and misrepresents the identity, appearance, or voice of any person without his consent in a manner reasonably likely to mislea

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